9 Things You Might Not Know about DKI
Updated: 2012-02-29 17:00:01
Search Engine Journal Home About Us News SEO Tools Social Link Building PPC Advertise You are here : Home PPC 9 Things You Might Not Know about DKI 9 Things You Might Not Know about DKI February 29, 2012 By Mike Nelson Leave a Comment Tweet At its core , Dynamic Keyword Insertion DKI basics here is an efficiency tool . As opposed to sitting around all day doing manual keyword stuffing into your ads , this little tool will do it for you automatically Plus , it’s a great source of buzzwords for instance , We used the DKI code to dynamically increase ad relevancy to users in order to improve our CTR . Because DKI is such a big part of PPC , I think it’s important to explore its lesser-known ins and outs . Hopefully by reading , you’ll find a few things you didn’t know about DKI 1. It works
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: Search Engine Journal Home About Us News SEO Tools Social Link Building PPC Advertise You are here : Home News Google Fiber : New Patent Reduces Installation Cost Google Fiber : New Patent Reduces Installation Cost February 29, 2012 By David Angotti 1 Comment Tweet In an effort to reduce the cost and time required to connect homes to the Google Fiber network , the company has developed a device that will enable rapid connection to homes without the hassle and cost of digging . In the patent application , Google stated that current connection method requires significant effort and time” and indicated that the new method would utilize a narrow edging strip that is similar to decorative wall molding . The molding strips , which can be run along a driveway , placed in a crack , pressed into
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Search Engine Journal Home About Us News SEO Tools Social Link Building PPC Advertise You are here : Home News Weekly Webinar Round-Up 2 29 12 Weekly Webinar Round-Up 2 29 12 February 29, 2012 By Laura Cruz see all posts by Laura Cruz Leave a Comment Tweet Roll up your sleeves and see what’s out there this week on the webinar circuit . Hope you find something you like Become an Industry Hero February 29th , 7 pm PST Presenter : Susan Purifoy Cost : Free : Description Susan’s business knowledge database can take you from industry zero to industry hero Register Live Webinar Report : The State of Inbound Marketing in 2012 March 1st , 1:00 est Presenter : HubSpot Cost : Free : Description This webinar will discuss the latest findings from The 2012 State of Inbound Marketing report , including 
: Search Engine Journal Home About Us News SEO Tools Social Link Building PPC Advertise You are here : Home SEO Client Horror Story : Are You Sitting Down We Changed Our URLs Client Horror Story : Are You Sitting Down We Changed Our URLs February 29, 2012 By Dana Lookadoo see all posts by Dana Lookadoo 13 Comments Tweet The moment you hear your client say these words , your SEO radar goes on : alert Are you sitting down In other words , beware of what clients decide to do on their own when you’re at a conference Upon returning from SES San Jose in August 2009 and embarking on a conference call with the client team , I sat down . Here’s what : followed While you were gone , we decided to change our URLs from underscores to hyphens as word separators . We know we should have talked with you
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SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Last Ditch Efforts to Halt New Google Privacy Policy by Danny Goodwin February 29, 2012 Comments Even as users remain ignorantly blissful , last-ditch efforts continue to prevent Google's new privacy policy from being implemented this Thursday , March 1. French regulators call the policy unlawful while privacy group EPIC continues its . fight French Regulator : Google Policy Unlawful Isabelle Falque-Pierrotin from the Commission Nationale de L'informatique et Des Libertes CNIL which is leading the Article 29 Working Party's investigation into Google's changes , said Google's new privacy policies don't conform to European . laws Our preliminary analysis shows that Google's new policy does not meet
, Home PRO Area What Is SEL PRO PRO Home Page PRO Library PRO How To SMX Session Recordings Search Week Newsletter Search Month Newsletter News Features News Features SearchCap Daily Newsletter Columns All Columns All Things SEO B2B Search Marketing Enterprise SEM Enterprise SEO In House Search Marketing Keywords Content Link Week Local Search Mobile Search Multinational Search Paid Search Search Analytics Search Conversion Search Display Search Retail Search Social Search Usability Search In Pictures Search Marketing Toolbox SearchCap Daily Newsletter SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords
: SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google+ : Why User Counts Low Engagement Don't Matter by Miranda Miller February 28, 2012 Comments A new WSJ.com report tallies up the mounting minuses at Google+ , citing lackluster engagement and a difficulty in differentiating the service from Facebook as challenges for the newer social . network While acknowledging that the company's main financial goal of Google+ is to obtain personal data about users to better target ads to them across all of Google , rdquo the WSJ and so many others seem to be missing a critical point : engagement isn't going to . matter In comScore's recent U.S . Digital Future in Focus report they reported that 1 of every 6 minutes spent online now is spent on social
, Search Engine Journal Home About Us News SEO Tools Social Link Building PPC Advertise You are here : Home News A New Series Starts at SEJ Tomorrow , Client HORROR Stories A New Series Starts at SEJ Tomorrow , Client HORROR Stories February 28, 2012 By Melissa Fach see all posts by Melissa Fach 6 Comments Tweet I was thinking the other day about all things I have learned after dealing with clients for the last 7 years . Some things can only be learned by dealing with real life experiences . How you run your business and the rules you put in place for your clients is often , unfortunately , learned from bad experiences or if you are lucky , advice from your peers I contacted some folks about possibly sharing some experiences and to share with us what they or the client had learned from
Search Engine Journal Home About Us News SEO Tools Social Link Building PPC Advertise You are here : Home News CognitiveSEO Version 2 Makes Its Debut CognitiveSEO Version 2 Makes Its Debut February 27, 2012 By Laura Cruz see all posts by Laura Cruz 4 Comments Tweet Last week I had the privilege to take a virtual tour with founder Razvan Gavrilas on the Version 2 release of CognitiveSEO . Now , if you’ve never heard of this before , there is a reason for being in stealth mode for so long . CognitiveSEO was in development for two years before debuting in Beta mode in July 2011. After time with feedback and further tweaking to create a formidable weapon in the seo arsenal , Version 2 launches today . Now , in 2012 Gavrilas believes it to be ready to give seo experts an impressive advantage
SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Dumping Clearwire Stake by Danny Goodwin February 27, 2012 Comments Google will sell its 6.5 percent stake in wireless Internet service provider Clearwire for roughly 47 million or a discounted stock price of 1.60 per share according to an SEC filing Google initially invested 500 million in the company in 2008. The SEC documentation explains Google's exit from Clearwire as an act of rebalancing its portfolio of investments , but a more candid assessment would be that Google expects Clearwire to sink beneath its mountain of debt and is getting out while it can , rdquo the Verge reported . Sales of Google's 29.4 million shares in Clearwire will begin on February 27th , with the other equity
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